Rebecca is a brand strategist and operations professional with a unique background that blends fashion industry experience, executive leadership, and psychological research. As former COO of Pitusa, she led international expansion, rebranded the company, and implemented key operational changes to drive growth and efficiency. She has also consulted for emerging fashion brands and contributed to major industry events, including New York Fashion Week.

At Mackenzie Advisory, Rebecca brings a creative yet data-informed approach to brand positioning and client communications. With an MSc in Applied Psychology in Fashion, her work is grounded in a deep understanding of consumer behavior, identity, and the influence of digital culture—helping businesses build authentic, impactful brands that resonate with modern audiences.